The New Storytellers
Vodafone dials up its content operations with Contentful
Company size
Enterprise
Headquarters
North America
Industries
Software, IT & Technology
Use-case
Websites
Challenge
A legacy CMS required significant development to publish new content, edit existing content, and localize it for markets, slowing go-to-market timelines.
Outcome
Contentful Personalization and AI Actions are speeding up Docusign’s production times and localization initiative for key webpages, helping it to scale to new markets.
5 min
to update content, not weeks
7k
live web pages in 52 languages
Solutions
Development speed
Speed of development allows for a quick time to market.
Reliable security
Reduced risk of unauthorized access, data breaches, and the legal or reputational damages that follow.
Composable content platform
A composable content platform unifies content across all digital landscape.
Scalable structure
Modular, reusable content models enhance consistency while still leaving room for creativity.
Details
Introduction
When was the last time you printed something out only to sign it, scan it, and send it back? How about the last time you sent a fax? It is not the 2000s anymore, and Docusign knows it. With a mission to digitize (and modernize) how businesses create, commit to, and manage agreements, Docusign has turned a complex, multistep process into something that works seamlessly just like digital signatures.
To successfully bring document management and signature collection into the 21st century and attract tech-savvy customers, Docusign needed its website to be just as innovative as its offerings. In Docusign’s early years, it operated within the confines of a traditional content management system (CMS). Its rigid architecture slowed workflows, limiting productivity. To make things more complicated, Docusign needed another CMS to support each language beyond English, and entering new markets became a time-consuming, resource-heavy project.
“To help teams move faster, we wanted a tool that would eliminate repetitive, tedious tasks — like inputting SEO metadata or translating content,” Andy Rossi, Engineering Manager at Docusign shared.
Docusign’s legacy CMS couldn’t keep up with modern business needs, much less help the company scale in the future. The company needed a more flexible tool capable of streamlining content creation and translation, improving efficiency, and helping to deliver personalized digital experiences without technical constraints.
Driving self-service results with superior digital experiences
After a careful market evaluation, Docusign decided to pilot Contentful. The goal was to develop a marketing website and ecommerce experience with components that could be reused and reconfigured to quickly scale Docusign’s content. Creating this content model required close collaboration between the company’s Engineering and Design teams.
Then, using Contentful’s orchestration capabilities, Docusign established self-service workflows, which enabled the Legal team to update content autonomously, reducing bottlenecks that were common prior to Contentful.
Empowering team members to publish their own content yielded dramatic results. Before Contentful, it took Docusign an average of two weeks to push out more complex core web page updates.
“After adopting Contentful, the website takes just five minutes to update,” Rossi said. This newly realized opportunity to make incremental changes means Docusign can offer constant improvements for end-users.